This Dr. Bronner’s $25 Soap Smells Like Cannabis and Has a Message, Too

Robert Klara, Adweek - 11/30/20
As with all of Dr. Bronner’s marketing initiatives, this one has its reasons. The brand has partnered with an organization called Sun+Earth, a certification standard that assures a given cultivator has grown his cannabis outdoors, in natural light, without chemicals, tended by fairly paid workers. Sales from the limited-edition run will benefit the group’s work.